We’ll also be furthering our support of Share the Dignity as our charity partner in an effort to see an end to period poverty. We will also be launching POPSUGAR Powerhouse, a 10-part content series designed to hand women the keys to financial freedom. We will be launching POPSUGAR Sport, giving Australian women a place that they can celebrate the achievements of our female athletes and help reimagine how mainstream media support young women playing sport and supporting teams. Our team has a lot of exciting editorial initiatives in the works for 2022. What are the issues or trends your team is excited about covering in 2022? Being the Australian edition of a global brand, we publish content around the clock. Within these verticals, our audiences come to us for entertainment news, reality TV coverage, streaming recommendations, movie reviews, celebrity style, beauty hacks, product reviews, skincare advice, workouts, DIY home content, tech news, game recommendations, and female gamer profiles the list goes on and on. These include celebrity, fashion, beauty, health and fitness, living, and gaming, our most recent vertical that we launched in partnership with Dell as a global-first in October last year. We publish a mix of content across our six verticals on POPSUGAR Australia. What sort of content do you publish, and how often?

Our audience is predominantly women (though there are some men in there!) and almost half of our audience is between 16 and 29-years-old, so they’re mostly a mix of Gen Z and Millennials. We’re Australia’s most positive digital community.

We do this by celebrating the power of positivity, solving our audience’s problems, putting trends within reach, and always making time for an unapologetic moment of play. Our mission is to power a brighter tomorrow. POPSUGAR Australia is a trusted space encouraging you to explore everything you’re curious about and a place where women at all points and on all roads of life can turn to for direction.

What is the publication about and what does it aim to achieve?

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